You might note that some of the entries are incomplete.
If you would like to bring further information on an
entry to our
attention, or to inform us of some other piece of ClassWare,
please send us a note at
Syllabits@nsns.com.
Also, note that
Dr. Carlos Michelsen
of the Pontifical Catholic University of Peru
has Spanish language versions of some of these games.
These are discussed at
http://www.gerentevirtual.com/.
© 1995 - 1999
New South
Network
Services.
It would be appropriate to start by noting there is some literature on this topic:
- Alon, Ilan and Nancy Cannon (2000), "Internet-Based Experiential
Learning in International Marketing: The Case of Globalview.org,"
Online Information Review, 5 (24), 349-356.
-
Alon, Ilan, "Experiential Learning in International Business via
the
World Wide Web,"
Journal of Teaching in International Business,
Forthcoming.
- Alpert, Frank (1993), "Large-Scale Simulation in Marketing
Education," Journal of Marketing Education, (Summer) 30-35.
- Alpert, Frank (1995), "Using Executive Briefings in Marketing
Simulations,"
Marketing Education Review, 5 (Spring) 1-8.
- Burns, Alvin and James Gentry (1992), "Simulations in Marketing:
Past, Present, and Future," Marketing Education Review, (Spring),
3-13.
-
Broadwell, Laura (1987), "Business games: They're more than child's
play," Successful Meetings, 36(7): 36-39.
-
Cadotte, Ernest R. (1995), "Business Simulations: The Next Step in
Management
Training, Selections," Graduate Management Admission Council,
Autumn, 8-15.
-
Keys, J. Bernard (1997), "Strategic management games: A
review," Simulation & Gaming, 28(4), 395-422.
-
Knotts, Ulysses S., Jr. & Keys, J. Bernard (1997), "Teaching
strategic management with a business game," Simulation & Gaming,
28(4), 377-394.
-
Li, Eldon Y. & Baillie, Allan S. (1993), "Mixing case method with
business games: Student evaluations," Simulation & Gaming, 24(3),
336-355.
-
Wolfe, Joseph (1997), "The effectiveness of business games in
strategic management course work," Simulation & Gaming, 28(4),
360-376.
-
Wolfe, Joseph & Roberts, C. Richard (1993), "A further study of the
external validity of business games: Five-year peer group indicators,"
Simulation & Gaming, 24(1), 21-33
-
Wolfe, Joseph & Roge, Joseph N. (1997), "Computerized general
management games as strategic management learning
environments," Simulation & Gaming, 28(4): 423-441.
You also might want to contact
The Association for Business Simulation and Experiential Learning.
The Executive Director is Hugh Cannon at Wayne State
University. His phone number is:
(313) 577-4551, Fax (313) 577-5486.
Bovinet, James W. (1996), Vision
Vision is specifically designed for Retailing, Small Business, or
Entrepreneurial classes.
Each student owns and manages their own retail business selling video
tapes, binoculars, and 35mm cameras. The limited product line forces
students to concentrate their efforts on differentiation rather than
simply adding more products.
ISBN 0-9650629-0-2
Coulee Region Publications
424 2nd Ave
N Onalaska, WI 54650
+1 608-779-4117
Email:wndoom@vax2.winona.msus.edu
Bovinet, James W. (1996), Decision Time
Cadotte, Ernest R. (1990), The Market Place and The
International Marketplace
The Marketplace is a comprehensive marketing simulation which
illustrates and integrates all functional areas of business. In The
Marketplace, players start up and run their own company, struggling with
marketing fundamentals and the interplay between marketing and
manufacturing, finance, accounting, and management.
The International Marketplace is a comprehensive marketing simulation
which illustrates and integrates all functional areas of business within
an international environment. Players start up and run their own global
firm and compete in United States, Brazil, Canada, China, and the
European Economic Union. Each country/region has its own set of
needs/wants, operating costs, and market conditions and evolving
economic and political conditions cause exchange rates and tariffs to
vary throughout the exercise.
A Web site is available at http://www.outreach.utk.edu/marketplace/
Division of Continuing Studies and
Distance Learning
University of Tennessee
Chapman, Randall G. (1995)
Brands: A Marketing Game.
Chapman, Randall G. (1997)
Brandmaps: The Competitive Marketing Strategy Game.
Chussil, Mark J. & David J. Reibstein (1993), Strategy Analysis with Value War
Distributed by Scientific Management Systems, A Division of
Scientific Press
651 Gateway Boulevard, Suite 1100
South San Francisco, CA 94080-7014
(415) 583-8840 outside CA (800) 451-5409 or Fax (415) 583-6371
Cotter, Richard and David Fritzsche (1995),
The Business Policy Game: An International Simulation
Faria, A. J., R. O. Nelson, Jr. & D. S. Roussos (1994),
COMPETE: A Dynamic Marketing Simulation
Richard D. Irwin is the publisher.
For more information, contact
Dean Roussos.
Frazer, Ron Price Interaction.
Arbogast Publishing
P.O. Box 56
Hannawa Falls, NY 13647
315/265-8317
Gatignon, Hubert & Raymond R. Burke (1991), ADSTRAT
Scientific Press
651 Gateway Boulevard, Suite 1100
South San Francisco, CA 94080-7014
(415) 583-8840 outside CA (800) 451-5409 or Fax (415) 583-6371
Hauser, John (1986), Applying Marketing Management.
Scientific Press
651 Gateway Boulevard, Suite 1100
South San Francisco, CA 94080-7014
(415) 583-8840 outside CA (800) 451-5409 or Fax (415) 583-6371
Inspire Negotiation Game
James, Stuart W., Thomas C. Kinnear and Michael Deigham,
AutoSim: The Marketing Laboratory
PharmaSim: The Brand Management Simulation
ServiceSim: Managing Customer Satisfaction
StratSim: The Strategy Simulation
Country Manager: International Marketing
Interpretive Software, Inc
1932 Arlington Blvd., Suite 107
Charlottesville, Virginia 22903
Phone: (804) 979-0245
FAX: (804) 979-2454
Kotarbinski, Jacek, The Quarter
Larreche, Jean Claude (1992), MARKOPS.
Scientific Press
651 Gateway Boulevard, Suite 1100
South San Francisco, CA 94080-7014
(415) 583-8840 outside CA (800) 451-5409 or Fax (415) 583-6371
Larreche, Jean Claude & Hubert Gatignon (1990), MARKSTRAT 2.
Scientific Press
651 Gateway Boulevard, Suite 1100
South San Francisco, CA 94080-7014
(415) 583-8840 outside CA (800) 451-5409 or Fax (415) 583-6371
Larreche Jean Claude & David Weinstein Industrat: the Industrial
Marketing Simulation
Prentice-Hall
Englewood Cliffs, New Jersey
Lilien,
Gary L. (1993)
Marketing Management: Analytical Exercises for Spreadsheets
Scientific Press
651 Gateway Boulevard, Suite 1100
South San Francisco, CA 94080-7014
(415) 583-8840 outside CA (800) 451-5409 or Fax (415) 583-6371
Management Simulations, Capstone Business Simulation
Full information available at
http://www.capsim.com/ or via email at
sales@capsim.com.
The Capstone Business Simulation is offered by
Management Simulations, Inc (877-477-8787). It
teaches strategy and teamwork in the management of R&D, Marketing, Human
Resources, Production and Inventory Management, and Finance, at all
undergrad. levels, from beginner up through MBA and executive education.
Capstone is easy for teachers to learn and use and a powerful educational
tool, filled with unique features. It's realistic and practical -- used by
"Fortune 500" corporations for training. Capstone provides free, ongoing
telephone and Internet assistance for teachers and students.
Mason, Charlotte H. & Willimam D. Perreault, Jr., The Marketing
Game!
Richard D. Irwin
Chicago, IL
Pazgal, Amit (1997), Pricing Strategy Game.
Prentice-Hall Mike's Bikes.
This is
an internet-based, cross-functional, business
learning environment for MBA, Executive Education, distance
learning and advanced undergraduate-level courses.
For information go to
http://www.netmike.com/.
Sawhney, Mohanbir (1998) DigiStrat - PhotoWars.
This is a strategy simulation for the Digital Age.
PhotoWars is a strategy game that places players at the helm of PhotoMax,
an imaging firm faced with a difficult transition from the Analog age to
the Digital Age. Players are challenged to navigate their firm to success
against a simulated competitor as the consumer imaging arena undergoes a
rapid transition from analog photography to digital imaging.
The
simulation captures the transitions being faced by several technology
firms, including Motorola (digital cellular) TCI (digital cable), Kodak
(digital imaging), Xerox (digital copiers), Sony (DVD), Hewlett-Packard
(Unix to NT), and Encyclopaedia Brittanica (paper to CD-ROM).
PhotoWars is
a very cross-functional game. It requires players to make strategic
decisions related to marketing (pricing, marketing communications),
technology (Research & Development, type of research projects), and
partnering (technology licensing, retail channel development). It is also
a very dynamically complex game. It includes consideration of
externalities and feedback effects caused by word-of-mouth effects,
complementor adoption, and channel penetration. As such, players learn to
appreciate the dynamics of increasing returns and architectural lock-in.
Visit the web site at
http://sawhney.kellogg.nwu.edu/photowars/
or email the author at
mohans@nwu.edu.
Sterman, John D. (1993), B & B Enterprises. Based on
Paich, M. & Sterman, J. D. (1993), "Boom, Bust, and Failures to Learn in Experimental Markets," Management Science, 39(12), 1439-1458.
Available from MIT for both Macs and MS Windows.
Call Kathy Sullivan at
617/258-5583 (voice), 617/258-7579 (fax), or send email to
ksulliva@MIT.EDU.
Schellinck, D. A. & R. N. Maddox (1991), Computer-Assisted Experiential Exercises in Marketing Research
The Dryden Press
6277 Sea Harbor Dr
Orlando, FL 32821
SMG Strategic Management, Inc. (1992), Fancy Footwork
South-Western Publishing Co.
College Division
Cincinnati, OH
Thorelli, Hans B. (1995), International Operations Simulation/Mark
2000 ( Intopia)
INTOPIA is a global marketing simulation involving individual as well as
consumer marketing. It is unique in permitting marketing between companies
(and subsidiaries) as well as inter-company patent licensing, loans,
financial services, and other networking transactions.
Finding a suitable niche in the Global Supply (Value Added) chain
(component-maker, PC assembler, distributor, etc.) is a major challenge.
In this managerial practicum, new entrepreneurial opportunities are always
present. Companies can engage in a realistic search for balance between
competition and cooperation in the marketplace.
The author can be reached by email at
thorelli@indiana.edu.
For an
examination copy, contact the Prentice-Hall Faculty Services number at
800-526-0485. The Prentice-Hall Order Department is at 800-223-1360. Home
Page:
http://www.intopia-inc.com.
There is also a Spanish edition.
If you have any contact information on other ClassWare, please send email to
Syllabits@nsns.com.
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